Honestly shocked? Everyone I know has seen it and has a good opinion of it. Just assumed it was doing well I guess
worldwide total of $355M. While these numbers might seem respectable at a glance, multiple reports hinted that the film’s break-even point was in the $500M range
There’s no way it actually cost $500m to make. If there’s a failure at all here, it’s expensive marketing. But when it comes to profit/loss for individual movies, Hollywood Accounting makes it all meaningless at that level.
“Did it entertain me for ~2 hours?” is the only question anybody outside a boardroom should be concerned with. All the rest is gossip and schadenfreude.
There’s no way it actually cost $500m to make.
You’re right, there isn’t. The real, reported budget is $180 million.
The reason it needs to make $500 million to break even is because the studio doesn’t get the full box office gross - 50% of it goes to the theaters (because they don’t show movies for free).
So it needs to make double the budget, plus an additional hundred million or so, to cover the marketing costs, putting the real breakeven at around $450 million.
They need to pay the theatre executives.
It seems to be within the “normal” realm of blockbuster movies. I don’t remember who said it exactly, but advertising is usually ~2-3x the budget of a movie. The reported budget of thunderbolts is 180 mil. That leaves at least 300m for advertising.
The film was heavily marketed as well, so I wouldn’t be surprised if it’s on the higher end.
Are Marvel relying on people going to see it multiple times? Because those days are over.
I’ve lost interest in seeing Marvel movies in theaters. Or really at all. I’ve heard this one was good, but all that made me think was “oh maybe we’ll watch that next year at some point.”
Problem is that people who saw the last couple of movies can’t be bothered to show up for Marcel movies anymore. Plus it has strong competition from other movies so casual stroll-ins into movie theatres might choose to watch something else
I started skipping a couple of marvel movies after endgame and now the trains kind of left me behind. Interconnected movies are awesome until you fall behind. Then you’ve got a bunch of movies you have to watch first. Or at least that’s what my brain feels like I have to do (even if it’s not true).
And not just prior movies, hours and hours of TV series content. The movies (marvels, brave new world specifically) starting to feel more like climatic crossover events of the shows, less like their own stories.
This behavior tracks closely with the comic books medium unfortunately, but I hoped they’d do better to keep the films insulated from “homework”.
That’s the problem with Phase 5, very few of the films were interconnected.
The next big thing is the Multiverse stuff, the films that touched on that you can pretty much count on one hand.
Antman and Wasp Quantumania
Multiverse of Madness
No Way Home
Deadpool + WolverineThat’s it. The other 10 films in Phase 5 are individually unrelated. I loved Guardians 3, it has fuck all to do with the multiverse.
“Are there going to be any multiverse movies in this multiverse saga?” -Dr. Ian Malcolm
There was also Loki, but yeah they should have with Secret Invasion as saga instead of a crappy TV show.
Nope. I skipped the last few movies and absolutely saw this in a theater, and am prepared to see further MCU movies in theaters if and when I think they warrant it.
The MCU isn’t helping itself with their weird slowdown of how many movies they release per year. They want to pretend we have superhero movie fatigue. We do not. We have mediocre movie fatigue.
I’d see two movies a month in the theater if they were all at least as good as Thunderbolts.
My next theater movie is likely going to be Superman.
I’m up in the air about F4. Historically I don’t care about them or Galactus, but I’m willing to have my mind changed. We’ll see.
Went, thought it was ok, worth the evening, theater was decently populated
DISNEY: FAAAAILURE
the issue isn’t attendance, it’s profit margins.
I was under the impression it was doing very well
Article is a week old, it has apparently made another $150m or so in that time. And it’s on track to beat the other low performers.
Not entirely unexpected. Marvel fans loved it. General audiences are burnt out from wildly varying quality.
However, this is the type of movie that will start building back confidence if they can put out more quality movies.
I wonder how much are box office numbers being depressed by people just waiting for the Disney+ release? I can’t be the only one that’s regularly skipping the theater to watch it on my comfy couch with my cat.
I thought it was the goal, in a way. Pump the subscription numbers at the cost of theater and home release sales?
My son and I just wait for marvel movies to be released on Disney+ these days. Why go to the movies, spend $50 after two Extreme 2D tickets, popcorn and drinks if I can wait for it to be released on a service that is included in the cost of my cellphone plan? Not to mention the ability to watch it comfortably at home, over dinner, with the ability to pause it if either of us needs to use the bathroom. We used to go to the movies often, pre-COVID. Now we just wait a bit for it to show up on torrent sites, or a streaming service we subscribe to.
I’m not surprised. I felt like it was a movie no one asked for since it was announced.
I went, and I enjoyed it, but I didn’t think it was as good as I’ve seen many on the internet say it is. I’ve also enjoyed most of the movies since Endgame, so I’m probably a weird fan.
Interesting, considering it was the only Marvel movie with a point to make besides “friends are cool to have.”
I mean, that was also the point, but it always will be.
Also the other point was American democracy is hopelessly corrupt, reform doesnt work, become a vigilante.
I was/am excited to see it but I am also flat fucking broke and can’t go see it unless it happens to be shown in a small town near me where tickets are only like $5
Hmm… Thought it would do better…
https://www.boxofficemojo.com/title/tt20969586/?ref_=bo_tt_tab#tabs
Domestic (49.2%) $181,849,601
International (50.8%) $188,095,613
Worldwide $369,945,214
But I guess that’s what happens when it’s pretty much a sequel to Black Widow and a bunch of Disney+ shows.
https://www.boxofficemojo.com/title/tt3480822/?ref_=bo_se_r_1
Domestic (48.4%) $183,651,655
International (51.6%) $196,100,000
Worldwide $379,751,655
