I would almost guarantee you that despite being the number one rated late show, it actively lost the company money with how large it’s budget was. Colbert’s contract alone probably made it not worth it.
It’s not solely ratings, it’s just, a dying genre of cable television (because advertising killed it) that is going to say it’s final goodbyes as this format moves over to podcasts or online television.
I would almost guarantee you that despite being the number one rated late show, it actively lost the company money with how large it’s budget was. Colbert’s contract alone probably made it not worth it.
It’s not solely ratings, it’s just, a dying genre of cable television (because advertising killed it) that is going to say it’s final goodbyes as this format moves over to podcasts or online television.