I can see why we primates* would have a taste for alcohol: boozy = fermenting = full of sugars = nutritious. It works fine if all alcohol we see is “in the wild”. But once you learn to farm and ferment, everything goes downhill, because you’ll have a lot more alcohol available than just a bunch of overripe berries.

So it’s a lot like a sedentary lifestyle, junk food, attention economy, etc. Our instincts working against us, because they were shaped by a different environment.

*I’m not even sure if it’s something as recent as primates. Other tetrapods seem to really like booze too, as this rather cute video shows. Elephant, birds, hogs, everyone gets drunk.

We gotta return to our roots

boozy fruit

Coming soon: “The Wild Chimp Diet book.”

Lucky bastards