cross-posted from: https://lemmy.ml/post/49263187

Tim Sweeney claims it’s a “Scarlet Letter” which makes players “try to kill the game”

Epic Games CEO Tim Sweeney has criticised rival Valve for forcing studios to disclose when they use AI in game development.

Epic recently showed how it was integrating AI into Unreal Engine 6.

Time Sweeney said:

“If you want to launch a game, and get it as widely publicized as possible, you’ve got to put it on Steam so people can wish list it, and if you want to play it on Steam, then you have to get this Scarlet Letter of AI attached to your product, and now there is a hater community trying to kill the game.

“I think it’s really irresponsible of Valve. They shouldn’t do it, because it makes it much, much, much harder for a game developer to have a chance of success. You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.”

Which is totally ignoring the factor that the user should know about the purchase it makes and be able to decide for themselves. Transparency for the player is not a bad thing.

  • Teratologique@lemmy.blahaj.zone
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    1 day ago

    Indie games like Stardew Valley and Undertale don’t need generative AI, skill issue much?

    What next, it’s “irresponsible” to mention the system requirements because people won’t buy games that are too advanced for their device, which is depriving devs of sales?

    Maybe being anti-consumer isn’t the best strategy to bring those “consumer” things to your marketplace, Tim.

    • ranzispa@mander.xyz
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      13 hours ago

      Stardew Valley and Undertale

      Games developed before generative AI was widely available and usable for software development.

      TBF I believe indie games will benefit the most from generative AI. Letting a model have to worry about quaternions definitely makes things easier.

      • luciferofastora@feddit.org
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        9 hours ago

        TBF I believe indie games will benefit the most from generative AI.

        This is the one point where my opinions on GenAI split:

        On one hand, art assets can be a lot of effort and time to create manually, which may hamstring games with interesting concepts and mechanics whose devs don’t have the skills or time to wrap them into suitable aesthetics. Voice acting is also a difficult point that can fill a world with life (like background chatter in villages), but isn’t always trivial for smaller teams or solo developers, particularly if they aren’t good at voice acting themselves and don’t have the money to pay someone up-front.

        For those reasons, I think using GenAI to handle creative aspects is understandable if the devs themselves can’t shoulder that burden.

        On the other hand, I feel like there should be better solutions. This reasoning to justify GenAI might be leveraged to justify not hiring artists or VAs. Sure makes your studio look smaller, and also leaves a larger margin of profit. Who’s gonna be able to tell whether you even looked for people to help you instead of just taking the shortcut?

        I assume it comes down to economic and competitive pressures too. I’m sure there are plenty of artists or VAs that would lend their time and craft to an interesting game for the promise of a cut once the game releases, if they didn’t have to worry about paying bills right now instead of an uncertain future income.

        I find myself returning to the topic of Universal Basic Income, or at least shorter working times for equal income: Imagine how much art people could create if they had the leisure to, instead of maximising profits for some money addicts’ “number go up” fix.

  • Hxrmit@thelemmy.club
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    1 day ago

    What really is irresponsible is using amalgamations of stolen work and presenting it as the future

  • Soup@lemmy.world
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    2 days ago

    Super strong “If I told you who I really was you’d never have slept with me!” energy.

    It’s called consent. If people wouldn’t want to engage with the content unless they were misled in some way then that amounts to manipulation and a violation of trust. Looks like Epic Games just told the whole world that they would lie to their customers if they felt like the truth would give them too much choice.

    Fuck ‘em.

  • Kissaki@feddit.org
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    2 days ago

    Sugar labels on food didn’t stop their sales 🤷

    I don’t see it. Disclosure is always a good thing.

    Some people care, and they should have the option to choose. Not be misled, ignored, or lied to.

  • youmaynotknow@lemmy.zip
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    1 day ago

    He’s got it all wrong. We don’t want to kill the game, in my case, I just want to kill HIM.

  • cley_faye@lemmy.world
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    2 days ago

    “Oh no, informing people allows them to decide for themselves, we can’t have that! I, sweeney whiney, must protect the world from informed decisions!”

    • Tim Sweeney, wearing is burger king cardboard crown screaming in front of his mirror alone.
  • Echo Dot@feddit.uk
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    2 days ago

    So they can’t not use AI because they’ll lose out to studios that do (not sure about that one but whatever) but if they do use AI no one will buy the game.

    Pick one

  • Kirp123@lemmy.world
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    3 days ago

    Fuck you Tim Sweeney. Valve is right for putting that info up so people can make informed purchases.

      • Snot Flickerman@lemmy.blahaj.zone
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        3 days ago

        Disney uses the hell out of Unreal Engine tho, they used it extensively for the filming of The Mandalorian.

        I wish they’d go bankrupt but they will be fine off of Unreal royalties alone.

      • Omega_Jimes@lemmy.ca
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        3 days ago

        I mean, they’ve been around for 35 years and they do something like 5 billion USD a year in revenue. I think they’re going to be fine.

        I don’t necessarily want this iteration of Epic to be fine, but I’m sure they will be

  • renegadespork@lemmy.jelliefrontier.net
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    3 days ago

    Transparency so customers can make informed decisions is “irresponsible”? What a garbage take.

    If using AI is a “scarlet letter” that makes people hate your game then don’t use it?! The willful ignorance to customer preference is staggering.

  • Toga77@lemmy.world
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    2 days ago

    It’s really irresponsible for Tim Sweeney to be a such a fucking moron but he hasn’t stopped that yet.