The rebrand coincides with the opening of a new broadcast centre at News Corp Australia’s Sydney headquarters, officially launched by Prime Minister Anthony Albanese and NSW Premier Chris Minns.

    • Gorgritch_Umie_Killa@aussie.zone
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      5 days ago

      They really need to structurally put the boot into those cunts while they have the chance, because Murdoch press will be dancing on their graves when this governments time ends.

  • Sarah@lemmy.world
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    6 days ago

    “While our name is changing, our brand of news isn’t,” he said.

    More shit than a blocked toilet in a pub after a week of cleaner’s strikes. Is that the brand?

  • No1@aussie.zone
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    6 days ago

    I was wondering if they are rebranding because people were viewing Sky News as being allegedly misleading, useless opinion and propaganda posing as news, so they needed a fresh start.

    But based on people I know who watch Sky After Dark etc, I don’t think that would be the case.