Honestly I know it’s ridiculous but it’s actually one of the things I like about British culture, the willingness to laugh at yourself and not take shit seriously is healthy. This is stupid and shit but that’s basically the point. It exposes people who take themselves too seriously. Someone like Andrew Tate would not know how to behave with this but generally in British culture if you can’t laugh and enjoy something stupid and humiliating you will be labelled as an insecure saddo (which he is).