Content creators and influencers in the US are now increasingly dominating requests for O-1 work visas. Astoundingly, the number of O-1 visas granted each year increased by 50% between 2014 and 2024, as noted by recent reporting in the Financial Times.

These visas allow non-immigrants to work temporarily in the US. The O-1 category includes the O-1A, which is designated for individuals with extraordinary ability in the sciences, education, business or athletics and the O-1B, reserved for those with “extraordinary ability or achievement”.

The Guardian spoke with some influencers who have had success in obtaining or are still trying to obtain the coveted O-1 visa and talked about what was involved in their process.