So what tips it over the edge into losing the trademark? Cause many of those things on the at risk list are completely generic in common parlance already.
I have no idea how it actually works, but I would guess a court ruling or something invalidating the trademark. I don’t think the USPTO would just go around stripping trademarks for funsies, but if one got challenged in court that could very well lead to a judgement like “yeah, a popsicle is just so broadly understood as this class of thing you don’t have ownership over that anymore”
At a guess? Someone trying to enforce it and failing. I don’t think there’s any hard cutoff, because it would be nigh impossible to measure; you’d just have to do a vibe check for a jury or trademark office.
So what tips it over the edge into losing the trademark? Cause many of those things on the at risk list are completely generic in common parlance already.
I have no idea how it actually works, but I would guess a court ruling or something invalidating the trademark. I don’t think the USPTO would just go around stripping trademarks for funsies, but if one got challenged in court that could very well lead to a judgement like “yeah, a popsicle is just so broadly understood as this class of thing you don’t have ownership over that anymore”
At a guess? Someone trying to enforce it and failing. I don’t think there’s any hard cutoff, because it would be nigh impossible to measure; you’d just have to do a vibe check for a jury or trademark office.