USA Today Co. has made a deal with software company Palantir to analyze and monetize user behavior, the company announced on Thursday.
…
USA Today Co. owns more than 200 local newspapers in the United States, along with its national daily USA Today. The partnership with Palantir comes as search traffic continues to fall — a challenge faced by publications around the world, and one The New York Times mentioned in its own earnings report Wednesday. USA Today Co. reported 158 million unique visitors in the second quarter of the year, down from 180 million in the first quarter.
…
Palantir has been the subject of controversy in recent months for providing its technology to Immigration and Customs Enforcement (ICE), the U.S. Department of Defense, and the Israeli military. The company’s co-founder and chairman is Peter Thiel, the billionaire entrepreneur who funded Hulk Hogan’s defamation lawsuit against Gawker, leading to the publication’s ultimate bankruptcy and closure.
USA Today Co. isn’t the only media company to enlist Palantir’s services. Axel Springer — which owns Business Insider, Politico, Bild, and The Telegraph — and Fox News have also partnered with Palantir for its data intelligence tools. Thomson Reuters has also been linked to Palantir due to ICE’s use of Palantir software and Thomson Reuters data, 404 Media reported in March.
You must log in or register to comment.
Crackhead behavior.
Ai can look. at graph for me. priceless…
Their first mistake was not transitioning from traditional news media into an AI company.
They say that searches are down.
This decline “does not reflect lower demand for the content,” said Kristin Roberts, president of USA Today Media. “What it reflects is lower referrals from traditional search because of those consumer discovery changes that we’re seeing and witnessing.”
Which, to me sounds like AI use or links from link aggregator like Reddit/Lemmy
Half sounds lin they are using AI to fix an AI problem.
The most enshitified news website ever. Never click a USA today link.
I wish we could ban links entirely from sources like this
It’s ok, there is no audience data. Their real consumer is just hotels and similar businesses.
Old people are dying and i can’t touch a newspaper they get that black stuff on my fingers.
