We’ve now reached a point where Big Ag has so much power they’ll send a cease and desist to a farmer for giving away fruit to his community.
Cesar Mora is a California nectarine farmer who found himself locked into a contract with a Big Ag distributor that had him farming at a loss.
With no way to profit and no other distributor willing to touch a deal already tangled in litigation, he did the most human thing possible and gave 182,000 pounds of nectarines away to his local community rather than watch them rot.
The distributor’s response was a cease and desist letter telling him he couldn’t even do that.
This is the playbook, lock a farmer into a contract that doesn’t work for them, eliminate every alternative, and then use legal threats to maintain total control.
It’s the same reason thousands of small farms have disappeared quietly over the past few decades because the economics are so deliberately stacked against them.
The fix isn’t complicated but it requires actually changing where money flows.
When farmers can sell directly to the people eating their food without a distributor taking the margin, the math starts to work again.
The works of the roots of the vines, of the trees, must be destroyed to keep up the price, and this is the saddest, bitterest thing of all. Carloads of oranges dumped on the ground. The people came for miles to take the fruit, but this could not be. How would they buy oranges at twenty cents a dozen if they could drive out and pick them up? And men with hoses squirt kerosene on the oranges, and they are angry at the crime, angry at the people who have come to take the fruit. A million people hungry, needing the fruit- and kerosene sprayed over the golden mountains. And the smell of rot fills the country. Burn coffee for fuel in the ships. Burn corn to keep warm, it makes a hot fire. Dump potatoes in the rivers and place guards along the banks to keep the hungry people from fishing them out. Slaughter the pigs and bury them, and let the putrescence drip down into the earth.
There is a crime here that goes beyond denunciation. There is a sorrow here that weeping cannot symbolize. There is a failure here that topples all our success. The fertile earth, the straight tree rows, the sturdy trunks, and the ripe fruit. And children dying of pellagra must die because a profit cannot be taken from an orange. And coroners must fill in the certificate- died of malnutrition- because the food must rot, must be forced to rot. The people come with nets to fish for potatoes in the river, and the guards hold them back; they come in rattling cars to get the dumped oranges, but the kerosene is sprayed. And they stand still and watch the potatoes float by, listen to the screaming pigs being killed in a ditch and covered with quick-lime, watch the mountains of oranges slop down to a putrefying ooze; and in the eyes of the people there is the failure; and in the eyes of the hungry there is a growing wrath. In the souls of the people the grapes of wrath are filling and growing heavy, growing heavy for the vintage.
One of my favorite books!
What’s the book?
The Grapes of Wrath. Highly recommended.
John Steinbeck, BTW. Fabulous author. Very much the inverse of Ayn Rand.
Thought of this exactly




