Archived version

It is clearly thematic that we trust the brands of physical stores. No surprise that Bunnings and Aldi rank one and two respectively. But they are also in the company of retail peers including Kmart, Apple, Big W, Myer, JB Hi-Fi and Australia Post inside the top 10 for trust.

10 most trusted brands (Source: Roy Morgan)

  1. Bunnings
  2. Aldi
  3. Kmart
  4. Commonwealth Bank
  5. Apple
  6. Big W
  7. Myer
  8. Toyota
  9. JB Hi-Fi
  10. Australia Post

===

The remainder of the brands that comprise the 10 least trusted brands are less about the industry in which they sit and have more aberrant reasons for their inclusion.

10 least trusted brands (Source: Roy Morgan)

  1. Optus
  2. Facebook (Meta)
  3. Temu
  4. Woolworths
  5. Coles
  6. Tesla
  7. Qantas
  8. Telstra
  9. Shein
  10. X (formerly Twitter)
  • PDFuego@aussie.zone
    link
    fedilink
    English
    arrow-up
    13
    ·
    5 days ago

    Big W good, Woolworths bad. Alright.

    This list just proves to me that I have no idea what’s going on in other people’s heads.

  • Seagoon_@aussie.zone
    link
    fedilink
    English
    arrow-up
    3
    ·
    4 days ago

    an all those are the reason people are shopping directly online from China.

    it’s the same rubbish but without the high price

    • Ilandar@lemmy.today
      link
      fedilink
      English
      arrow-up
      3
      ·
      4 days ago

      I’ve given up trying to understand the addiction Australians have to the Big Four banks. Even after all the scandals they just keep going back. Sorry, but I’m out of all sympathy now. The next time these people get fucked over I will just laugh very loudly at them.

    • Hanrahan@slrpnk.net
      link
      fedilink
      English
      arrow-up
      1
      ·
      4 days ago

      lot of stupid and hateful people out there, look at the rise of One Nation, Labor still in Government, The Libs etc

      • LavaPlanet@sh.itjust.works
        link
        fedilink
        English
        arrow-up
        1
        ·
        1 day ago

        Omg I could do some lengthy rants on the current rates of media illiteracy and the rise of one nation (supported by Rupert Murdoch and the want to turn Australia into the US) Gina who visits Trump regularly, backing Pauline financially.

      • LavaPlanet@sh.itjust.works
        link
        fedilink
        English
        arrow-up
        1
        ·
        1 day ago

        That’s even stupider of them, they would have lived through the great scam stuff they did that saw thousands lose their life savings and retirement funds.

  • IAmYouButYouDontKnowYet@reddthat.com
    link
    fedilink
    English
    arrow-up
    6
    ·
    edit-2
    5 days ago

    Transcend from hating the individuals or companies to hating the lifestyle culture that helped create them. Go after the cause. Otherwise they will keep coming back.

  • MisterFrog@aussie.zone
    link
    fedilink
    English
    arrow-up
    6
    ·
    5 days ago

    How is Australia Post below the other 9 on the list?

    People are deep in Bunnings advertising, damn.

    Optus being the worst definitely checks out though

      • RisingSwell@lemmy.dbzer0.com
        link
        fedilink
        English
        arrow-up
        5
        ·
        4 days ago

        Bunnings prices are fucked. When my local super cheap auto stopped stocking isopropyl (750ml, $17) went to Bunnings. $27 for 500ml.

        Now I have a 5L tub because fuck Bunnings and that ridiculous price.

    • YeahToast@aussie.zone
      link
      fedilink
      English
      arrow-up
      3
      ·
      4 days ago

      I’ve definitely moved away from Bunnings. It’s a shame because it’s a store I used to enjoy… but now just go to more individualized shops

  • Catfish@aussie.zone
    link
    fedilink
    English
    arrow-up
    1
    ·
    5 days ago

    Partner has had the living fuck abused out of them by both HammerBarn and Post. Awful organisations, but hard to avoid. Extra fun we now turn up on the camera system as to be followed around by bumbling fools who couldn’t hide in a blackoutroom.