Founder/startup resources:

• “Founder’s Dilemmas”
• “Slicing Pie Handbook”, on equity-allocation
• “Disciplined Entrepreneurship” for any tech-startup
• “Lead Right For Your Company’s TYPE”, but flipped upside-right: 2x2 Matrix is TOP=Potential ; BOTTOM=Concrete ; LEFT=People-centric ; RIGHT=Task-centric, & all the which-management-process-go-where is worth its weight in gold
• “Tribal Leadership” by Logan, King, & Dr. Fischer-Wright, on the 5 culture-levels, & their consequences
• “Business Model Generation”
• “Super Thinking”, on mental-models
• Jerry Weissman’s trilogy on presenting
• Truby’s “The Anatomy of Genres”, because if you don’t understand the 14 genres, & their dimensions-of-mind, then you probably aren’t competent to understand how to market your product/service to YOUR customers.
• “Customer Centricity”, on the RIGHT customers, not the idiotic “everybody is my customer” delusion
• “The 1-Page Marketing Plan”
• “Command Attention: Promote your Organization the Marine Corps Way”
• “Corps Business: the 30 MANAGEMENT PRINCIPLES of the US Marines”, Mom’s favorite principle “tell them the end-state, & tell them why, *and then get out of their hair & let them do it their own way!” ( not that she could do that, herself, for others… )
• “The 50 Economic Indicators That Matter”, or something like that, WSJ
• anything good on Buffet-style value-investing.

I may edit this later, but those are the crucial ones, just off the top of my head…

Better success through more-competent understanding, eh?

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