This is the Tyler Perry Story:

He went around black churches putting on shows. The content wasn’t thought provoking, it was comfort food. He built a mailing list from the churchgoers, mainly old women. Whenever a show came through town, they would see it, whatever it was. He didn’t need reviews, he had the mailing list.

He started making videos. He didn’t need promotion, didn’t need reviews, he had the mailing list. Those old black church women would buy everything that nice young man released.

So here’s the Perry method: make things cheap and quickly enough that he has a constant flow of product to sell, and by the time the mailing list has bought their copies, he’s already in profit. Quality is not a part of the method. He only has time to write one draft of the scripts.

You are not the target audience.

Many years ago, I attended a Google workshop in Senegal, and I pointed out that Nigerian movies were not the best, and they were mass producing a ton of crappy movies. So, a producer explained that I was not the intended target audience, and there are people who pay to watch those movies, because they can identify with the story.

Tyler Perry belongs to that school of thought. It is how he became a billionaire in the first place. He knows his target audience and what they are into. And the distributors who carry them know that they will sell. Bollywood follows the same principle.