Cue up your ad blocker, a short and easy to implement list from J Morgenthaler - make sure your recipe doesn’t suck, use stronger ingredients, and ice ice baby, keep cold drinks really cold.
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Definitely need ice! Temperature makes a nice difference. Also some of those top bars that get ranked, watch how hard they shake it!
Let’s be honest, there are a million versions of every cocktail out there online these days, and most of them are fairly terrible.
That sounds more like a matter of taste and making sure that you actually have the same ingredients (or knowing how to adjust if you don’t) as the person who made the recipe.