You have to. There is no other way. I’m not even being sarcastic here. You have to in the modern age. You can act like you’re above it but there are consequences. Some consequences we are witnessing currently. This is a popularity contest in a digital culture. You have to speak the language. The way you answered explains so much. You said “I don’t want …” that’s ok. But you have to accept it’s not about you or what you want. We are seeing the richest and most powerful invest in this stuff for a reason. It’s silly but effective. Which is why it’s often overlooked. It’s the subtle appeal to base instinct. It’s about capture and engagement. You can’t logic your way to winning people to a side politically in the current climate.