This is a 13 to 14 minute TEDx Talk by Ocean Robbins, a grandson of the Baskin-Robbins family, arguably the biggest names in ice cream.

Quote: What if we ask, not “What do we want NOW?” but “What do we want MOST?” – Ocean Robbins from Eating Your Way to Happiness | Ocean Robbins | TEDxAlexanderPark

Edit: TEDx