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bot@lemmy.smeargle.fansMB to Hacker News@lemmy.smeargle.fans · 2 years ago

Google engineers want to make ad-blocking (near) impossible

stackdiary.com

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Google engineers want to make ad-blocking (near) impossible

stackdiary.com

bot@lemmy.smeargle.fansMB to Hacker News@lemmy.smeargle.fans · 2 years ago
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In recent news, Google has put forth a proposal known as the "Web Environment Integrity Explainer", authored by four of its engineers. On the surface, it

HN Discussion

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  • twistedtxb@lemmy.ca
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    2 years ago

    DRM in a webpage… and we thought it was bad in games…

  • lemmybrucelee@lemmy.world
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    2 years ago

  • Kibo@aussie.zone
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    2 years ago

    Seems like a desperate attempt to boost ad revenue that has been steadily shrinking due to adblockers and the rise of LLMs.

  • boredtortoise@lemm.ee
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    2 years ago

    Google engineers should stop obeying and move elsewhere to do the right thing

  • FiddlersViridian @sh.itjust.works
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    2 years ago

    Correction: “Google management wants to make ad- blocking (near) impossible”

  • Cows Look Like Maps@sh.itjust.works
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    2 years ago

    Anybody know where pi hole fits into this?

    • Screeslope@lemmy.world
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      2 years ago

      From high level reading, this seems centered on attestation of the HW and SW rendering content on a device. Since a pihole is not visible to the device, I hope this means it would still work? Someone with more knowhow ready to weigh in?

      • ratman150@sh.itjust.works
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        2 years ago

        Pihole uses DNS, this shouldn’t affect Pihole.

        • gravitas_deficiency@sh.itjust.works
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          2 years ago

          Put another way: a pihole will not help you here.

  • CookieJarObserver@sh.itjust.works
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    2 years ago

    Hello, is there the Cartel Office?

  • elbowdrop@lemmy.world
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    2 years ago

    Goog–nope it’s a scam, there ripping us off somehow. It’s bad for us goodnfor them. So naturally it’s going to pass through.

  • ghostermonster@discuss.tchncs.de
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    2 years ago

    deleted by creator

  • YⓄ乙 @aussie.zone
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    2 years ago

    These fucking 9-5 idiots have no idea that what they are creating is an IP which will be Googles and these idiots will get fired or made redundant once google got what it wants. That’s why management gets paid in millions and 9-5 bitches may be max 200k-500k max.

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