The streaming giant saw its daily sign-ups go up by 102 percent after it alerted subscribers it would begin to curb password sharing on May 23.

From the article:

“According to an analysis released Friday by the television analytics company Antenna, the streaming giant posted four of its best days of U.S. acquisition ever with nearly 100,000 daily sign-ups on May 26 and May 27, a few days after it started to curb password sharing. It netted 73,000 new daily sign-ups on average after the crackdown, marking a 102 percent increase over the prior 60-day average. The ratio of sign-ups to cancels also increased, Antenna found, indicating that new subscriptions outpaced cancellations.”

Emphasis mine

  • @CaptManiacEnglish
    2•1 year ago

    I also was able to access the full gifted article.