They do it to make you spend more time browsing.
Shoppers typically get the same stuff every time they get groceries. Over time people learn the layout of their local store and develop efficient patterns to move through it and get everything they want.
When the store shuffles everything around they force shoppers to wander around the store and to look at all the shelves carefully for the stuff they actually want.
Some percentage of them end up finding new things to buy and spend more money.
Eh, it’s food, there’s only so much I can eat. So it’s not as if I’m going to suddenly buying more food because I’m walking around the grocery store. Even if I did, it would be longer before I’d need to go back and get more food.
I think it’s more down to certain brands paying the grocery store to have their products placed in more prominent places. So yeah people will buy different things, but not more. But if it’s more Brand X instead of Brand Y, Brand X makes more money and kicks back some of that to the grocery store.
Grocery stores don’t have interaction with brands? Are you sure? Why do you think most them have discount cards? It’s not because they’re being generous.
The discount cards allow them to sell that data to market research companies who analyze which products are often purchased together. They use that data to determine the optimal places to put the products.
You get that discount in exchange for allowing them to track what you buy. The money they make from their interaction with various brands exceeds the discount they offer with those cards, otherwise they wouldn’t be offering those discounts.
That’s a great example of indirect brand interaction and how various brands perform market research without involving grocers.
If they wanted a grocery store could just sell that data. Discount cards guarantee that a given shopper buys their merchandise instead of another brands. Your use of they is ambiguous in this context.
Larger stores, like say Walmart or albertsons, are far more likely to have direct deals with brands. Smaller stores often will with in particular local brands bit it depends on the specifics. Your run of the mill grocer, rarer and rarer these days, probably has very little direct interaction in the way you are suggesting. It’s certainly not why stores reorganize, when that is demonstrably because that just boosts sales.
Go chat with managers who do procurement at a grocery store, this isn’t secretive conspiracy stuff, it’s all just out there.
They do it to make you spend more time browsing. Shoppers typically get the same stuff every time they get groceries. Over time people learn the layout of their local store and develop efficient patterns to move through it and get everything they want. When the store shuffles everything around they force shoppers to wander around the store and to look at all the shelves carefully for the stuff they actually want. Some percentage of them end up finding new things to buy and spend more money.
Literally trying to disorient shoppers like rats in a fucking maze, truly capitalism is not dystopian in any way!
Eh, it’s food, there’s only so much I can eat. So it’s not as if I’m going to suddenly buying more food because I’m walking around the grocery store. Even if I did, it would be longer before I’d need to go back and get more food.
I think it’s more down to certain brands paying the grocery store to have their products placed in more prominent places. So yeah people will buy different things, but not more. But if it’s more Brand X instead of Brand Y, Brand X makes more money and kicks back some of that to the grocery store.
People buy more. It increases sales, it’s not some secret. They may not buy more forever but a couple items is enough.
The brands aren’t paying stores to do that, most grocery stores have very little interaction with brands directly and just order from warehouses.
Grocery stores don’t have interaction with brands? Are you sure? Why do you think most them have discount cards? It’s not because they’re being generous.
The discount cards allow them to sell that data to market research companies who analyze which products are often purchased together. They use that data to determine the optimal places to put the products.
You get that discount in exchange for allowing them to track what you buy. The money they make from their interaction with various brands exceeds the discount they offer with those cards, otherwise they wouldn’t be offering those discounts.
That’s a great example of indirect brand interaction and how various brands perform market research without involving grocers.
If they wanted a grocery store could just sell that data. Discount cards guarantee that a given shopper buys their merchandise instead of another brands. Your use of they is ambiguous in this context.
Larger stores, like say Walmart or albertsons, are far more likely to have direct deals with brands. Smaller stores often will with in particular local brands bit it depends on the specifics. Your run of the mill grocer, rarer and rarer these days, probably has very little direct interaction in the way you are suggesting. It’s certainly not why stores reorganize, when that is demonstrably because that just boosts sales.
Go chat with managers who do procurement at a grocery store, this isn’t secretive conspiracy stuff, it’s all just out there.