Warner Bros. Discovery is feeling the effects of the Max merge.

HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers::Warner Bros. Discovery lost 1.8 million subscribers in the second quarter of 2023 following HBO Max’s rebrand to Max. The company now has 95.8 million subscribers across all of its services.

  • @some_guyEnglish
    5•11 months ago

    Sorry to repost. I immediately tossed in a thing about the rebrand and then saw this, so I’m hitting it again because it frames the rebrand as knowing and deliberate (as opposed to a fuck up).

    Bad Faith podcast had an episode on the strike a couple weeks back. The guests (strikers) talked about how Zaslav renaming HBO to Max is right inline with their intent to churn out “good enough” content to increase profits rather than increase quality. They likened it to a signal to Wall Street to improve their share value.