These things are everywhere in my neighborhood and even though I try to take transit (or walk) as much as possible, sometimes you a car is the best option to get where you’re going and these are so much nicer than an Uber/Lyft/taxi. No surprise that ridership has exploded since they became accessible to the general public.
The downside would be they’d have to retrain a bunch of stuff, probably. I’m guessing an interior bike space would be easier to manage.