Mozilla’s system only measures the success rate of ads—it doesn’t help companies target those ads—and it’s less susceptible to abuse, EFF’s Lena Cohen told @FastCompany@flipboard.com. “It’s much more privacy-preserving than Google’s version of the same feature.”

https://mastodon.social/@eff/112922761259324925

Privacy experts say the new toggle is mostly harmless, but Firefox users saw it as a betrayal.

“They made this technology for advertisers, specifically,” says Jonah Aragon, founder of the Privacy Guides website. “There’s no direct benefit to the user in creating this. It’s software that only serves a party other than the user.”

  • @ssm
    2•4 months ago

    Or profit margins could just go down. I don’t know why you treat those two concepts as mutually exclusive; it’s been shown that even with expensive products companies will still mine massive amounts of user data and advertise to you endlessly. These parasites aren’t going to turn down extra profit at any avenue, no matter how legally, morally, or ethically questionable.