In Denmark has a local brand, Jolly Cola, more than doubled its sales in a few weeks. They say that they are approved by a number of both former and new customers. So at least something is happening. I sincerely hope it will last!

What they are doing is marking everything from Europe with a star. Then they leave to the customers to decide.

That is in my opinion a great Way to do it. We Will have to see how effective it will be.

Thank you! This was something I had not thought about. I will have to do some reshuffling of my portfolio.