It’s going the other way, too. I just wrote a wall of text about the new Candy Crush style of gambling apps that are targeting unfulfilled middle-aged women, encouraging them to play these apps to self-soothe after poor treatment by their families. Seriously, that’s the pitch in the three separate ads I’ve seen, featuring celebrity spokesperson Ferris Beuller.

Women often handle the family finances. Soon we’ll be seeing stories of women who lost the house gambling on high-octane Candy Crush.