The company reports that its brands—BMW, MINI, and Rolls-Royce—sold 204,295 battery-electric vehicles (BEVs) in the first half of the year, marking a 7.4% decline in comparison to the first half of 2025.

    • DrinkMonkey@lemmy.ca
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      1 month ago

      I think the iX3 is a reasonable step in that direction after the horror that was the iX. I think they’ll sell every iX3 they can make. But man I just want an electric wagon (Audi A6 etron not available in a wagon format here)

  • atomicbocks@sh.itjust.works
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    1 month ago

    “Overpriced brand that hasn’t innovated in decades falls short of lofty goals.”

    Seriously nobody wants a Mini that looks like it got stung by a bee, electric or otherwise.

  • Lemmyoutofhere@lemmy.ca
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    1 month ago

    Well ya. We are currently in transition from the old iX (now discontinued) and i4 to the Neue Klasse iX3 and i3.

  • betanumerus@lemmy.ca
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    1 month ago

    Incompetent marketing department.

    Everyone in the world sells noiseless, emissions-free products but these people can’t.

  • Bonje@lemmy.world
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    1 month ago

    If they had a reasonably priced convertible mini bev I’d buy it yesterday. But it doesn’t exist and if it did it wouldn’t be reasonably priced

  • mctoasterson@reddthat.com
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    1 month ago

    They are releasing the iX5, which seems pretty feature rich and has some decent range, but it costs $80K+ depending on the trim.

    That price tag is gonna limit the market a bit.

  • taiyang@lemmy.world
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    1 month ago

    I really like my gas mini cooper but I looked into the EV equivalent and the mileage is trash at its price range. In the US the only decent options seem to be Korean made, which is a shame since the Chinese brands seem to be best in show right now (especially for compact cheap evs).