Woohoo another crazy expensive chain lube…
The best lube for 99.99% of riders is the one they remember to use. Bonus points if it’s biodegradable.
I’m in Canada and use WPL Dry Lube on all of my bikes. Locally made, so marginally less carbon involved in shipping, and it’s biodegradable. I can say with 100% certainty that in a blind test I couldn’t tell you the difference between it and any other dry lube - other than when cleaning.
I don’t recall Muc Off being very expensive. I just bought some of their lube for $9 last week.
Yep, and the MSRP for this fancy new stuff is $25 USD or about $35 CAD. The WPL Dry Lube that I use (and love) is $15 CAD for the same size bottle.
Don’t get me wrong, I’ll spend an absurd amount of money on my bikes just to make them pretty. If this stuff makes someone happy, have-atter, but a ton of companies have been releasing crazy expensive lubes lately and it’s unnecessary.
On one hand, nobody pays MSRP, but on the other, it sounds like WPL is good stuff for a similar or cheaper price, so why not?

