The online advertising industry has built a massive surveillance machine, and the government can co-opt it to spy on us.
What You Can Do To Protect Yourself

Revelations about the government’s exploitation of this location data shows how dangerous online tracking has become, but we’re not powerless. Here are two basic steps you can take to better protect your location data:

  1. Disable your mobile advertising ID (see instructions for iPhone/Android). Apple and Google assign unique advertising IDs to each of their phones. Location data brokers use these advertising IDs to stitch together the information they collect about you from different apps.
  2. Review apps you’ve granted location permissions to. Apps that have access to your location could share it with other companies, so make sure you’re only granting location permission to apps that really need it in order to function. If you can’t disable location access completely for an app, limit it to only when you have the app open or only approximate location instead of precise location.