cross-posted from: https://lemmy.world/post/43030335 > Plant-based drink maker Oatly has lost a long-running legal battle over its use of the word “milk” in its marketing. > > The Swedish company tried to trademark the slogan “post-milk generation” in the UK in 2021 but Dairy UK, the representative body for British dairy farmers, objected. > > Following rulings in several courts, the UK Supreme Court on Wednesday said Oatly could neither trademark nor use the phrase “post-milk generation”. > > The long-running dispute has centred on Dairy UK’s argument that, under trademark law, the term “milk” can only be used to refer to products that come from an animal.