Game On: the Swiss sports brand using hi-tech and chutzpah to challenge Nike and Adidas

www.theguardian.com

cross-posted to:
buyeuropean@feddit.uk

Game On: the Swiss sports brand using hi-tech and chutzpah to challenge Nike and Adidas

www.theguardian.com

News Reporter@lemmy.wtfB to

European Federalists@lemmy.world · 2 days ago

cross-posted to:
buyeuropean@feddit.uk

Zurich-based firm taps into latest robot tech to ‘fibre-spray’ high-end sports shoes worn by the likes of Roger Federer

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