Participants were given a task, interrupted with either TikTok, Twitter, or YouTube, and then asked to return to the original goal. TikTok came out on top as the true destroyer of memory, leaving behind a trail of people staring blankly as they racked their brains trying to remember what they were just about to do.

After using TikTok, participants’ performance cratered. Their accuracy dropped so sharply that they were only slightly better than random guessing. Twitter and YouTube, by contrast, showed no measurable impact on whether people remembered what they were supposed to do.

  • bastion@feddit.nl
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    2 months ago

    this wasn’t just known? It’s my go-to argument against capitalism - It depends on enlightened self-interest to function, but to win within capitalism, you benefit from eroding consumer consciousness and cutting corners - but they’re the ones who will inherit your assets, and they’ll continue the trend of making a more and more short-sighted populace.

    • Icytrees@sh.itjust.worksOPM
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      2 months ago

      We do science to know things. It takes time and patience. But yeah, capitalism is a machine that exploits every resource, including attention.