It looks like Google are pushing pretty hard on AdBlockers now. Looks like a pretty aggressive new UI from them.

I’m finding revanced for Android is still working well, but I’ve got no idea when that’ll become less reliable

adblock

    • goryramsy
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      191 year ago

      Never had a problem with Firefox. Chromium forks however…

    • thenicnet
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      91 year ago

      For now until they start ruining that too somehow. I wouldn’t be surprised to eventually see browser based throttling.

          • nicman24
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            11 year ago

            show me one example that DRM ever worked for streaming services and wasn’t immediately cracked

            • SpaceCadet2000
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              21 year ago

              I get the feeling we are now talking about two different things. If by “cracked” you mean that someone can rip and redistribute the content once they get access to it, sure, it’s very hard to protect against that.

              What I mean is: it’s possible to restrict access to the service so that you cannot watch a video unless you’ve played the ad first or you are a paying customer. As an example: Netflix or any of the movie streaming platforms. There’s no add-on or special browser that allows you to use Netflix without being a paying customer, and if YouTube implements their plan, they can make it so you won’t be able to circumvent it just by using Firefox, like you claimed.

  • LostCause
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    591 year ago

    I‘m the type of determined contrarian who even pays for AdBlockers to support them in this arms race, so if they want that sweet subscription cash to keep coming they‘ll defeat whatever bullshit Youtube comes up with. Worth every cent, for a less ad infested world.

  • ParkingPsychology
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    561 year ago

    There’s an unwritten deal, you know. Youtube lets us block and in return, we allow Youtube to know we block. Because if we take that away from Youtube, Youtube no longer has reliable viewer statistics and the price of their ads will go down.

    Now it seems Youtube wants to break the deal (and they can, unless we start pirating Youtube content, they can at the very least make us sit through a minute of black screen before each video). They probably think the damage that will be done is less than the additional income that the subscriptions generate.

    it’s just the same old story. Grow, grow, grow, wait until you’ve got a monopoly, now squeeeeeeeeze the profit.

    Twitter, Reddit, now Youtube. Welcome to the age of enshittification.

    • Granite
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      161 year ago

      And this is why Google removed Ad Nauseam from being a legit chrome extension, because it blocks ads and also silently clicks on every one, ruining Goole’s data.

      That being said, idk how safe it is if it does click on every ad. It probably is, but I’d have to do more research.

      • Copperhead
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        101 year ago

        I had no clue of the existence of the Ad Nauseam browser extension. I use Firefox and I just added it to my browser.

        I read that it’s built off of uBlock Origin, which I already trust because of the open source nature of it, so that was a huge plus for me.

        It may not necessarily have been your intention to inform people of Ad Nauseam, but I definitely thank you for bringing it up in the first place!

          • Helldiver_M
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            1 year ago

            It does yes. It also interferes with other privacy related extensions like privacy badger. I have disabled both Ublock Orgin and Privacy Badger in favor of AdNauseam and have been pleased. After using it for about a week, it says I’ve “clicked” on about $150 worth of ads.

            The main thing to note is if you’re on a site, and you see ads, you can always flip AdNauseam into “strict” mode. In strict mode, it is less effective at clicking on ads, but better at making sure nothing pops up. There’s only one site that I’ve had to use strict mode on so far. Attached image is of my “ad vault” (the ads that have been clicked). I did hide the NSFW ads:

            • JickleMithers
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              41 year ago

              One thing that worries me about this approach is that it’s still generating ad revenue. Sure you don’t actually see the ads but it’s still an incentive for companies to continue running more and more ads.

              • Helldiver_M
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                1 year ago

                From the persepctive of the host site, maybe. But for the advertisers, AdNauseam punishes them pretty badly. The idea is to destroy the relationship between the “click through rate” and “conversion rate” of offending sites/ads.

                The linked article discusses the phenomena in more detail, but the bottom line is that advertisers want sales. If their ads don’t get sales on a certain platform, they will no longer advertise on said platform.

                I’ve also attached a screenshot of the relevant part of the article.
                https://www.wordstream.com/average-ctr

                That’s without even considering how this screws up the data that organizations like Google are trying to track. That data is worth something to them, and this obfuscates it.

                • JickleMithers
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                  21 year ago

                  he idea is to destroy the relationship between the “click through rate” and “conversion rate” of offending sites/ads.

                  Ah, I didn’t think of this part. I was going of off click through rate but didn’t think about it destroying the conversion rate

              • Granite
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                21 year ago

                But they’re not making the company paying for the ads any profit. It’s a money sink for them. But you’re correct in that whoever is hosting the ads will make their coin.

      • Helldiver_M
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        1 year ago

        Just to clarify, AdNauseam doesn’t click on every ad. Certainly not by default. I’ve noticed that while it does hide ads embedded in YouTube videos, it doesn’t seem to click them often. (Though, it does still click on image based ads on YouTube).

        Additionally, by default AdNauseam does not click on ads that are “do not track” (DNT) compliant, an emerging standard set by the Electronic Frontier Foundation. I’ll link to the GitHub FAQ post the devs made regarding why they, by default, don’t click DNT compliant ads.

        https://github.com/dhowe/AdNauseam/wiki/FAQ#how-and-why-does-adnauseam-make-exceptions-for-non-tracking-ads

    • weyland-yutani
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      71 year ago

      Twitter, Reddit, now Youtube. Welcome to the age of enshittification.

      That’s how end of Web 2.0 looks like. It really lived a long life, maybe even too long.

  • ArugulaZ
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    521 year ago

    Oh, no no no no no. I’m not going to sit through ANOTHER year of election commercials with you-know-who and other assorted fear-mongering fascist freaks. As what remains of my sanity is my witness, I will slay every ad they send my way!

  • Ronno
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    381 year ago

    I don’t mind having to watch an ad every now and then, a couple of years ago the ads were still acceptable, watch 30s, one ad, the video starts and enjoy. Now it is two or three ads and the start, which can be longer than the video itself, and you can have ads in the middle of the video. It just becomes very annoying, very quickly. Hence, I started blocking these ads more and more.

    • AnonymousLlamaOP
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      191 year ago

      Yeah that’s the thing. I’m happy to watch reasonable ads but the concept of reasonable seems to continuously shift. I was happy with a single 15s ad occasionally but it’s:

      • 2x 10s ads
      • 1x 15s ad and 1x 10s ad (with a skip at 5s in)
      • 1x 15s as (with maybe a skip at 5s)

      Like the pattern and the frequency are all over the place and it feels like I’m constantly watching ads.

      I get that need to pay for traffic / usage, but I’m watching 720p / 1080p at compressed quality. How much do they truly need

      • ZickZack
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        121 year ago

        And don’t forget that even after that you still have to watch baked-in “This video is sponsored by <insert shady company here>” adds since the actual revenue that gets passed to creators from youtube is so low that to keep the ship afloat they have to look for additional revenue streams.

  • @CookieJarObserver@feddit.de
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    301 year ago

    There is “anti adblock” blockers, mine work on even the most aggressively advertising sites and i don’t think the adblock developers will stand still either.

      • Teon
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        151 year ago

        uBlock Origin on Firefox is best, enable all the filter lists (except the regional language ones). Not to be confused with uBlock, they are not the same.

  • AlteredStateBlob
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    271 year ago

    I imagine they will eventually simply splice ads into the videos themselves. But even for that there is already a solution with sponsorblock.

    • ColonelSanders
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      371 year ago

      Sponsorblock is the reason I’m confident that no matter what they try people can and will find ways to overcome it.

      • AnonymousLlamaOP
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        171 year ago

        Out of all things I enjoy sponsorblock the most. Such a great QOL improvement, amazed I lived without it for so long

      • GeekFTW
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        1 year ago

        Shit if I have to I’ll download every single YT video I wanna watch with yt-dlp and watch em in VLC/MPC/Plex/any other video player in the world lol. My eyeballs see advertisements when I choose for them too.

      • Teon
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        11 year ago

        I suspect that all of the AI these companies think will solve all their problems (and add profits), will actually be a tool for us to use to skip and block ads.
        Someone will learn how to use AI against them.
        [evil laugh heard in the background]

    • sgtlighttree
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      1 year ago

      SponsorBlock is such a godsend for (live) music videos as well, especially with Eurovision VODs will all those intros and endscreens

  • milkytoast
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    1 year ago

    and the ppl at ublock will find a way around it in approximately 3 hours lol

    • insomniac_lemon
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      41 year ago

      Given the image I wonder if it’s a server-side thing (at least if you’re logged in). Though if the 3 videos thing is actually enforced I could see people playing long UHD+ videos (even on 1080p screens) or even keeping one video and re-watching (or scrubbing backwards, changing res down then back up etc) in protest.

      Also really giving a reason to hoard content.

      • WorseDoughnut 🍩
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        11 year ago

        There are plenty of tools to get around news sites with “article limits”, so I have some faith that someone will find a way around any kind of video limit as well.

  • CIWS-30
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    161 year ago

    Rather than doing this, they should work on the reasons WHY people are using adblockers. Some totally unrelated to ads, like those huge end-cards that block the video that you’re still trying to watch. I use adblockers to remove those.

    You used to be able to turn their predecessors off, but the new ones? I haven’t found a way to turn them off without using ad-blockers. Even with Youtube Premium (which gets rid of the ads) I STILL have ot use U-block origin to get rid of those damned end-cards.

    • falsem
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      61 year ago

      They know why and don’t care because it makes them money.

    • pragma
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      41 year ago

      I thought that there was a setting to remove these info cards. I’m pretty sure I saw it a few months back when I was looking for a way to disable them.

    • @Mane25@feddit.uk
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      21 year ago

      For me it’s completely because of the tracking/privacy issues. If YouTube wants to serve ads that’s fine by me, I just block tracking and as a result I never see an ad.

        • Teon
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          11 year ago

          And if you block cookies, you can’t disable them unless you use an ad blocker.

  • Negative_Pair_5694
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    151 year ago

    I won’t stand any ads on youtube. Getting blasted with 5 times the same ad at 300% loudness. And premium does not really get rid of it as well, they would have to forbid sponsored content. Every time ads start to slip through adblock I will happily spend hours trying to block them instead of watching a single one. If they don’t want me to watch the videos for free they can easily put them behind a paywall. Or do some reasonable pricing if they need infrastucture costs covered.

    However I don’t mind sending a couple of bucks towards content creators that I watch regularly. That will easily be worth more to them than watching ads even for the rest of my life.

  • @mythnubb@vlemmy.net
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    111 year ago

    I’m not sure if it’s related but I’ve been having a hard time playing videos through NewPipe lately. They just load very slow.

    • @hazeebabee@slrpnk.net
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      31 year ago

      Ive also noticed this too. Some videos essentially never load on new pipe. Freetube still works great tho 🤷‍♂️

      • EvilColeslaw
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        11 year ago

        I noticed the YouTube Addon for Kodi has started throwing errors about age restricted videos not being available outside of official YouTube apps or the site itself.

    • spiritusmaximus
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      11 year ago

      I’ve had that problem with revanced and vanced, never could fix it. Newpipe works great for me.

      But youtube will eventualy try to slow it or block it.

  • @Perugert@lemmy.fmhy.ml
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    101 year ago

    If Premium was a third of the price it is now, I would pay the monthly fee.

    But the price they want for it is ridiculous, so it is not happening.

  • benji
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    61 year ago

    Honestly if I had to sit thru ads to watch youtube videos I’d stop watching. I have 300+ subscriptions and after 15 years, can barely stand to watch more than a couple of them anymore. It’s just not that interesting anymore.

  • tal
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    51 year ago

    I tend to use yt-dlp to just download video and watch it locally, which provides for better processing and control over the video than browsers do.

    It also doesn’t have ads, though YouTube could probably theoretically embed the ads in the video itself.

    • tuxrandom
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      1 year ago

      YouTube could probably theoretically embed the ads in the video itself.

      This. I have always wondered why they don’t just do that. If you wanna serve ads so hard, just make them technically indistinguishable from the actual content. (Please don’t.)

      • tal
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        1 year ago

        My assumption is that they don’t want the ad to be fast-forwardable – their own client restricts that – but I’d think that having fast-forwardable ads would be preferable to no ads at all via a given distribution mechanism.

        The ads are per-user and the video can be static, but I’d think that they could put together a piece of software that reasonably-efficiently splices per-user data into an existing video file.

        • @statist43@feddit.de
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          01 year ago

          I think its because, if you put it in the video itself, you will have old ads in old videos. And the companys wouldnt pay for ads for a product wich isnt made anymore.

          • tal
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            11 year ago

            They can merge it at the time you download it. Would need to to do targeted ads.

    • SpaceCadet2000
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      11 year ago

      It also doesn’t have ads, though YouTube could probably theoretically embed the ads in the video itself.

      They could also just not let you have the video until you’ve watched the ad.