Because they want you to open the app when you land on a link.
When you land in the app they can gather way more data on you, including better dwell time metrics and things like that. Also being in the app there’s no back button to return to Google or whatever, so you open the link without ad blockers, see an ad, and presumably view more posts and ads.
Plus having the app installed means notifications (they have a lot of notification types), and they can link your various accounts through your app’s unique identifier.
Because they want you to open the app when you land on a link.
When you land in the app they can gather way more data on you, including better dwell time metrics and things like that. Also being in the app there’s no back button to return to Google or whatever, so you open the link without ad blockers, see an ad, and presumably view more posts and ads.
Plus having the app installed means notifications (they have a lot of notification types), and they can link your various accounts through your app’s unique identifier.