Skavau@lemm.eeM to

[Moved to Piefed] Television@lemm.eeEnglish · 1 year ago

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’

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Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’

Skavau@lemm.eeM to

[Moved to Piefed] Television@lemm.eeEnglish · 1 year ago

4

Why Max Changed Back to HBO Max: Branding Experts Weigh In

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it made a strategic error.

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neidu3@sh.itjust.works
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1 year ago
I’ve always meant that Microsoft are awful at brand names, but at least they haven’t gone full circle yet.

[Moved to Piefed] Television@lemm.ee

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