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Sunshine (she/her)@lemmy.ca to DeGoogle - Canada@lemmy.caEnglish · 4 days ago

YouTube viewers will start seeing ads after ‘peak’ moments in videos

techcrunch.com

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  • cross-posted to:
  • technology@lemmy.zip
  • google@lemdro.id
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YouTube viewers will start seeing ads after ‘peak’ moments in videos

techcrunch.com

Sunshine (she/her)@lemmy.ca to DeGoogle - Canada@lemmy.caEnglish · 4 days ago
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32
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  • cross-posted to:
  • technology@lemmy.zip
  • google@lemdro.id
YouTube viewers will start seeing ads after ‘peak’ moments in videos | TechCrunch
techcrunch.com
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YouTube's new ad format leverages Gemini AI to identify moments it believes have the highest viewer engagement to place the ad after.

!peertube@lemmy.wtf

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  • 𝕽𝖚𝖆𝖎𝖉𝖍𝖗𝖎𝖌𝖍@midwest.social
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    4 days ago

    The enshittification continues apace.

  • 🇦🇺𝕄𝕦𝕟𝕥𝕖𝕕𝕔𝕣𝕠𝕔𝕕𝕚𝕝𝕖@lemm.ee
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    4 days ago

    This sound like a problem I’m too third party client to understand

    • jared@mander.xyz
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      4 days ago

      Your browser does not support playing HTML5 video. You can download a copy of the video file instead.

  • alsimoneau@lemmy.ca
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    4 days ago

    Ads? On YouTube? Is that a thing?

  • Jerkface (any/all)@lemmy.ca
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    4 days ago

    Zombie YouTube is so heartbreaking. It was the coolest thing around ten years ago.

  • slazer2au@lemmy.world
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    4 days ago

    Isn’t the irony of this that those key points are generally after sponsorship segments

  • Jimmycakes@lemmy.world
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    4 days ago

    At this point if you aren’t willing to pay for YouTube just make plans to let it go because it won’t be usable by the end of the year.

    • Mac@mander.xyz
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      4 days ago

      I’ll abandon YT before paying for it.

      Besides, paying subscribers will end up with ads in the long run, anyway, just like streaming services.

      • Jimmycakes@lemmy.world
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        4 days ago

        That’s literally what I already said. Gonna have to abandon or pay they aren’t giving out half mediums anymore

    • BCsven@lemmy.ca
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      4 days ago

      Newpipe, vancetube. It is YouTube without ads

      • x00z@lemmy.world
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        4 days ago

        On mobile.

        On Desktop you can use FireFox + uBlock Origin.

        • J4g2F@lemmy.ml
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          4 days ago

          On smart tv

          Smart tube (android/google tv), tizentube (Samsung) and youtube-webos (LG)

        • BCsven@lemmy.ca
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          4 days ago

          Or adblock DNS 94.140.14.14 and 94.140.15.15

          • x00z@lemmy.world
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            4 days ago

            DNS blocking doesn’t really work for YouTube ads.

      • ILikeBoobies@lemmy.ca
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        4 days ago

        Just don’t use YouTube

        Moving to a different service is easier and better in the long term

      • Jimmycakes@lemmy.world
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        4 days ago

        All of this is temporary they will start showing ads in stream with video or edit them directly into the video after upload. It’s a simple thing for them to do since everything is per recorded unlike places like twitch where it’s live.

        • BCsven@lemmy.ca
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          4 days ago

          Peertube would be the next jump

          • Jimmycakes@lemmy.world
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            4 days ago

            The big channels with sponsors definitely could jump over there.

    • Microplasticbrain@lemm.ee
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      4 days ago

      I stopped regular viewership of YouTube years ago. I no longer seek out new creators just check back in on the ones I used to watch from time to time until they stop uploading or I forget about them.✌️

    • SanicHegehog@lemm.ee
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      4 days ago

      Yt-dlp your favorites

    • JandroDelSol@lemmy.world
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      4 days ago

      adblockers are free and effective

      • Jimmycakes@lemmy.world
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        4 days ago

        The ads are going to be baked into the video there’s nothing to skip

  • Luffy@lemmy.ml
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    4 days ago

    Well, I would pay, but I cant without signing my soul to google

  • kudra@sh.itjust.works
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    4 days ago

    🤮

  • BussyGyatt@feddit.org
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    4 days ago

    I’d rather commit ritual seppuku.

  • ggtdbz@lemmy.dbzer0.com
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    I feel like it’s already been A/B testing this on me. I somewhat think it serves me more ads on the mobile app since I block the ads religiously on desktop, though, so I might be an edge case.

    Every time I had a video playing while doing the dishes these last few weeks, whenever they say something in the video that makes me look up from my sink, without fail, I’ve been hit with an advertisement. I thought it was weird because I knew people can specify where the ads go (so that the flow isn’t interrupted as much). And then I saw it happen again and again across different channels.

  • timeghost@lemmy.world
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    I wonder if Gemini AI will detect when I leave the website when an ad comes on.

  • JandroDelSol@lemmy.world
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    I use IgeBlock on my phone and UBlock Origin on my laptop, so I only experience ads when I watch stuff with my parents lol

    • KarfiolosHus@discuss.tchncs.de
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      I use Firefox with uBlock on Android without any problem. Maybe the only issue would be the lack of swipe features, if it doesn’t annoy me so much.

  • CobraChicken3000@lemmy.ca
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    Grayjay

    • DoucheBagMcSwag@lemmy.dbzer0.com
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      4 days ago

      Needs TV app for me to care

      • CobraChicken3000@lemmy.ca
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        4 days ago

        It works on my Google Chromecast via FCast receiver app

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