Like, say, you are a revolutionary who’s imprisoned, but you are allowed to write letters to your family. How would you covertly send a message to your fellow revolutionaries that only they can decode? (Your family are on your side will pass the letter along)
Obviously, it cannot appear to contain any obvious ciphertext, since the prison guards would just rip up your letter and not send it.
It could be anything, as long as your recipient has the cipher for your code. If they don’t, then you better hope they’re really good decrypters.