In the piece — titled “Can You Fool a Self Driving Car?” — Rober found that a Tesla car on Autopilot was fooled by a Wile E. Coyote-style wall painted to look like the road ahead of it, with the electric vehicle plowing right through it instead of stopping.
The footage was damning enough, with slow-motion clips showing the car not only crashing through the styrofoam wall but also a mannequin of a child. The Tesla was also fooled by simulated rain and fog.
I can’t wait for all this brand loyalty and fan people culture to end. Why is this even a thing? Like talking about box office results, companies financials and stocks…. If you’re not an investor of theirs, just stop. It sounds like you’re working for free for them.
I think it comes from Depression era kids who found a brand that didn’t create cheap junk and so they spread the word. But of course, that has been co-opted by capitalist pirates who buy a brand famous for quality, gut expensive manufacturing with the cheap alternatives and then count on making a profit before word-of-mouth catches up to them.
Sears retailer. Gibson guitars. Off the top of my head. Thousands more examples over the years.
My guess as for why people do it today was because their grandparents or previous generations did that as a survival necessity but now we are seeing the behavior warped from its original purpose. Like opening and raising your right hand to show you had no weapon became a friendly wave hello nowadays. Maybe that’s not an analogous example but you should get the idea.
My blackest pill in my adult life was the realization that we’ve leveled off as a species. This is as good as it gets.
Our brains made monumental leaps in development over the last half-million years, with the strongest changes being made during the last ice-age, times when resources were scarce, and survival was extremely difficult and humanity was caught up in many wars and fights with other humans and animals and weather alike. Our brains were shaped to do a couple of things better than others: invent stories to explain feelings, and join communities. These adaptations worked amazingly, it allowed us to band together and pool resources, to defend each other and spot signs of danger. These adaptations allowed us to develop language and agriculture and formed our whole society, but lets not forget what they are at heart: brains invent stories to explain feelings, and we all want social identity and in-group. Deeply. This shit is hardwired into us.
Nearly every major societal problem we have today can be traced back to this response system from the average human brain to either invent a story to explain a discomfort, and those discomforts are often the simple desire to have a group identity.
Our world will get more complicated, but our brains aren’t moving. We can only push brains so far. They’re not designed to know how to form words and do calculus, we trained our brains to do those things, but our systems are far more complicated than language and calculus. Complex problems produce results like lack of necessities, which create negative feelings, which the brain invents stories to explain (or are provided stories by the ruling class.)
So this is it. Nobody is coming. Nothing is changing.
We MIGHT be able to rein in our worst responses over enough time, we MIGHT be able to form large enough groups with commonalities that we achieve tenuous peace. But we will never be a global species, we will never form a galactic empire, we will never rise above war and hate and starvation and greed. Not in our current forms at least. There’s no magic combination of political strategies and social messages that will make everyone put down their clubs and knives.
This is it, a cursed, stupid primate on a fleck of dust spinning around a spark in a cloud of sparks, just looking at every problem like it’s either a rival tribe or a sabertooth-cat hiding in the bushes. Maybe if we don’t destroy ourselves someday our AI descendants will go out into the larger universe, but it certainly won’t be us.
Well said. Thank you for sharing. This is a nice piece to help those to self reflect once in a well, it feels…… grounding. Curious what the positive sequel would be…
Also, I realized recently that because all of our current stories, all of our current narratives of “forces of good versus evil” and all the political drama and inexplicable human decisions we see being made in the highest levels of power, are actually really dumb stories of people just saying shit and trying to be liked… this isn’t even new, these people doing all this stupid, absurd bullshit are genetically identical to the creatures who ruled empires in the past, who led armies, who had songs written about them going down thousands of years… so that tells me that all our great epics are probably mostly bullshit, and the reality was a lot more stupid.
The idea that most of history was stupid people doing stupid things and then writing fancy stories about it later, that is also strangely reassuring. These are just people, just idiots like the rest of us. Everyone is just improvising as we go and trying to make the best of it.
On good days, I remember that the sheer finality and certainty of the state of our world, our universe, the idea that we may not even have free-will at all and this is all just an inexplicable, passing moment of a universe becoming aware of itself, the grandure of it does more for me than any religious ideas or poems or songs or inspirational messages. It’s wholly absurd and beautiful and we exist in the intersection of scales that are so immense they cannot be fathomed by our primitive minds… these ideas make all the struggles, pains and hardships I experience feel a lot less tangible.
I am aware that a lot of this sensation is simple disassociation from depression, but it’s not necessarily a bad thing, disassociation is either a survival trick to keep us alive when our minds get the best of us, or it’s a consequence of something actual and special inside us, a type of awareness that seems to reside just outside of the things we can quantify and explain, a sum greater than its parts. Disassociation is like standing just outside yourself watching the story unfold, and it used to terrify me, now I realize it can’t be helped, we’re all on tracks and it’s just a ride. But if you look around, it can be a beautiful ride, even the shitty parts exist as a strange kind of reminder that the universe doesn’t owe us anything, take it or leave it, it’s all just experiences.
Brand loyalty is for suckers. But it’s what brands prey on. They foster brand loyalty. And unfortunately there are a lot of suckers.