On one hand, after backlash from making Dylan Mulvaney a brand ambassador, Bud Light is down to 14th place from 1st place in sales. On the other, Mike Lindell is selling factory equipment because his company got canceled so bad after backing Trump.
You know, I’m pretty OK if companies just get tf out of politics. I don’t want to have to think about what brand of pillow or running shoe or beer or whatever says about who I’d vote for in a general election. It’s hard enough choosing the best product for the best price without adding an entire arbitrary dimension on top of that.
It really reminds me of a comment from Fight club. What does your sofa say about you as a person? Except now it’s What does the brand of some fungible product say about you as a person?
True story here: the reason companies pretend to care about this stuff is that a 2015 study showed that 70% of millennials claimed they would be more likely to pay more for a brand that had supported causes, and in 2014, Pew research found that millennials were more liberal and less conservative – on social views, millennials were 60% to say their views became more liberal. Therefore, to court those buyers companies supported causes, and they supported liberal/left causes.
But you know what? 25 years ago the opposite was true, and the religious right was the dominant cultural force and they were the ones leaning on the scale to get companies to pretend they care about their causes.
But they’re companies. They don’t care about any political cause, it’s just a marketing gimmick. Whoever you are and whatever you support, they’ll use you until they think they can’t make more money off of you then they’ll dump you.
I know this is supposedly “Rant” but actually yours is quite astute and worthy, not ranty. What I say next is not meant to disagree at all.
The nice thing brands bring to a cause is money. It’s so much easier putting on an event like Pride in your town with a bit of corporate money. It would be easy to do without that money if people would support the causes they love with donations instead of expecting them for free or on the cheap. We do want to include everyone regardless of ability to pay, but the blood of any cause organization is money to operate.
Very good post.