cross-posted from: https://lemmy.world/post/11740609

Prof Mark Howden, the director of the Australian National University Institute for Climate, Energy and Disaster Solutions, said the sector’s net zero target is “effectively not possible”.

“It’s pretty well embedded in the public consciousness that red meat is high profile in terms of greenhouse gas emissions per serve,” Howden said.

“I suspect the industry saw this as a fundamental threat to their future … A few years ago everybody was kind of jumping on the net zero bandwagon without actually thinking through what it actually meant,” he said.

The CSIRO found the industry would fall short of meeting its net zero target, and instead recommended the adoption of a “climate-neutral” target that would require a reduction of methane emissions rather their complete elimination.

  • I suspect that unethical may not be the best word to describe their attitude. I mean their behaviour is in many ways unethical, but those engaged in the practice just don’t have the same perspective that the rest of us do.

    That said, if it were profitable to be net zero they would achieve that next week.