And when the other website costs more, has worse return policies, slower shipping, and possibly is even a scam site? The problem with Amazon is how good it is even when it’s being evil.

As I said elswhere, I look EVERYWHERE before Amazon first. That involves me checking out BBB on mom&pop storefronts and trying to filter out the scam stores or the ones with significant issues. It involves me price-checking, coupon-checking, seeing if services like Rakuten can get the price to match Amazon’s. I don’t expect most people to do all those things and neither should you.

And even then, I end up buying from Amazon about 2/3 the time. Because I won’t pay 20% more in some meaningless protest that isn’t going anywhere.