While Take-Two is riding high on their announcement that a GTA 6 trailer is coming, its CEO has some…interesting ideas on how much video games could cost, part of a contingent of executives that believe games are underpriced, given their cost, length or some combination of the two.
And it’s always been a bad one, because not all time spent playing a game is equal in value.
Case study: Literally every Ubisoft game in the late '10s and '20s