• @CobraChicken@lemmy.ca
    link
    fedilink
    -14
    edit-2
    1 year ago

    So what is burger king doing wrong here?"

    Edit: At least 10 people didn’t read the fucking article, BK did cut the supply line. This place is just like Reddit, all hurr durr without reading the article.

    • @TheGreenGolem@lemm.ee
      link
      fedilink
      211 year ago

      They are telling you, literally. They should revoke the branding licence, cut every supply lines, and sue them if they continue using the brand (as they would surely do if I just started to have a Burger King without a licence). They don’t do these things. Which is wrong. And that’s what they are doing wrong.

      • @CobraChicken@lemmy.ca
        link
        fedilink
        11 year ago

        This is how I know you didn’t read the article.

        BK did cut the supply chain logistics. It’s mentioned in the article.

        Sue the franchisees? Where? In Russia? In the middle of an economic war with the west? Even if the suit proceeded for some reason, who do you expect the court to rule in favor of?

        BK did everything to severe ties. The only thing that remains is to sell their share of the franchise. If they sell now (even if they find a buyer), they likely won’t be paid in anything other than rubles which is useless.

        • Lightor
          link
          fedilink
          3
          edit-2
          1 year ago

          Lol dude, take your own advice. Read the article, about how they’re dragging their feet and didn’t even want to exit in the first place. How much that BK PR team paying you lol.

          Also they didn’t say they were cutting supply chain, it says “The spokesperson for RBI said the company was refusing new investment and supply chain support.” Refusing NEW investments is not the same as killing the existing supply chain. Jesus, read.

      • Ooops
        link
        fedilink
        0
        edit-2
        1 year ago

        What imaginary supply line are you talking about? Do you think that any food there is not supplied locally? That they import paper wrappings with a logo from the US? Actually the ones probably importing their stuff are sitting in the US, even if it’s just plastic trash from China.

        It’s a name. And if they got told not to use it anymore or they just don’t pay anything anymore… what is supposed to happen? Someone goes to Russia and sues them there?

        • Burger King corporate supplies the wrappers, the branding, the marketing, and the damn product. These franchises don’t “make” anything in house. They reheat par-cooked food that, in this case, BK corporate has delivered to them via truck. BK corporate has had over a year to cut that supply line. They own the branding, and therefore the wrappers.

    • Ooops
      link
      fedilink
      51 year ago

      Nothing, because you just hallucinate supply lines. The franchise pays for the fucking name and that’s it. And if they are not allowed to do so anymore, who’s going to Russia and sue the owning oligarchs there?