If you get a message from someone you never matched with on Tinder, it's not a glitch — it's the app's expensive new subscription plan.

If you get a message from someone you never matched with on Tinder, it’s not a glitch — it’s part of the app’s expensive new subscription plan that it teased earlier this year, which allows “power users” to send unsolicited messages to non-matches for the small fee of $499 per month.

That landscape, in fact, is largely populated by apps owned by Tinder’s parent company: as Bloomberg notes, Match Group Inc. not only owns the popular swiping app, but also Match.com, OKCupid, Hinge, and The League.

Match Group CEO Bernard Kim referred to Tinder’s subscriptions as “low-hanging fruit” meant to compete with other, pricier services, though that was before this $6,000-per-year tier dropped.

  • @danfromwv
    15•1 year ago

    One of OKCupid’s founders - Christian Rudder was in a band called Bishop Allen (along with Justin Rice). Awesome band. That has nothing to do with this thread - just thought I’d recommend you check them out.