If you get a message from someone you never matched with on Tinder, it’s not a glitch — it’s part of the app’s expensive new subscription plan that it teased earlier this year, which allows “power users” to send unsolicited messages to non-matches for the small fee of $499 per month.
That landscape, in fact, is largely populated by apps owned by Tinder’s parent company: as Bloomberg notes, Match Group Inc. not only owns the popular swiping app, but also Match.com, OKCupid, Hinge, and The League.
Match Group CEO Bernard Kim referred to Tinder’s subscriptions as “low-hanging fruit” meant to compete with other, pricier services, though that was before this $6,000-per-year tier dropped.
Want to be a creepy dating stalker?
$500* please
*unlimited creepiness included!
Actual creepiness is limited to two messages per week.
That said, I’m sure that (now the door is cracked slightly) there’ll be another tier with ten messages, twenty, a hundred …
This doesn’t make it better. That’s $125 per message then.
$500/month = ~$125/week, but if you get two messages per week that’s $62.50/message. Still a lot of money though.
Ah whoops.