… Swift’s team worked around the major studios—represented by the Alliance of Motion Picture and Television Producers, or AMPTP, in the ongoing labor negotiations—altogether when it came to producing and releasing Taylor Swift: The Eras Tour. The film was self-funded, with Swift reportedly spending $10 to $20 million to produce it and her parents working directly with AMC Theaters on distribution. … Though Swift’s film may not do Barbie numbers, she is set to break even more records when it opens next month. Already, it’s on track to make up to $100 million in its first weekend—and could open as high as $145 million, according to BoxOffice.com. That’s unprecedented for a concert film, and would put it in the top five theatrical openings this year.
I don’t follow her, but she pretty consistently seems like a smart cookie. This is badass.
Her major bounce back after Ye mocked her at the VMA just really gave me appreciation of her “IMMA DO ME SO GET THE FUCK OUTTA MY WAY” personality that has inspired many.
The way Swift stands up to the status quo and shapes it? I love it and support it.
She isn’t a perfect role model, but then again, who is?
She also spent $50 million on giving bonuses to the crew on her eras tour. She values labor.