The latest US market share report shows the Android/iOS war might be over here. But salvation could come from an unlikely source.

TL;DR: Apple dominates the US smartphone market, but EU regulations may offer Android a chance for resurgence by enforcing messaging interoperability and standardizing hardware features.

  • tal
    26•10 months ago

    Only the EU can save Android in the US now

    That sounds a little melodramatic. Apple has a slightly higher marketshare in the US, and that’s the case in few places:

    https://www.cnet.com/tech/mobile/what-google-needs-to-do-for-android-to-overcome-apple-and-iphone-in-2023/

    Google has fallen second place to Apple in the Android vs. iPhone war for the first time in over a decade.

    From a global perspective, Apple’s dominance is an outlier. The US, Canada and Japan are the only countries where Apple has an edge over Android. Everywhere else Android leads, usually by a wide margin.

    And, I gotta say:

    But this has also brought a rising tide of elitism, as some US iPhone owners perceive Android as cheaper and inferior.

    I think that maybe, the point where one’s favored platform has slightly under 50% marketshare in an – admittedly large – country is maybe just a bit premature to start wallowing in victimhood.

    https://www.gocomics.com/calvinandhobbes/1993/01/21/

    It doesn’t help Android OEMs that Apple makes it exceptionally difficult to leave its ecosystem or switch between platforms. For starters, the company’s services are either exclusive to its platforms (iMessage) or woefully underbaked on Android (see Apple TV Plus and Facetime)

    iOS is more of a walled garden, that’s true, but Google is not entirely innocent here either.