The simplest proof that the Homo Economicus human model used in the mathematical models that justify Free Market Theory is complete total bollocks is that the Marketing that has no mention of the qualities of the product whatsoever, actually works (perfumes and cars are prime examples but there are tons of examples for consumer tech also).
That and some people from Behavioural Economics (the only part of that domain which is actually scientific) have shown with various experiments that there are lots of ways in which people are not rational in their economic decisions, hence not at all the “pure personal upside maximizer” which is the Homo Economicus model.
People sticking to a well-known name such as HP is probably down to the effect of familiarity (at times known as “name recognition”) - maybe one of the biggest irrationalities in human economic behaviour and one of the pathways most commonly exploited by marketing.
And for example, the products that sell the most on amazon are not the best products, they’re the ones that give amazon the biggest advertising budget.
The simplest proof that the Homo Economicus human model used in the mathematical models that justify Free Market Theory is complete total bollocks is that the Marketing that has no mention of the qualities of the product whatsoever, actually works (perfumes and cars are prime examples but there are tons of examples for consumer tech also).
That and some people from Behavioural Economics (the only part of that domain which is actually scientific) have shown with various experiments that there are lots of ways in which people are not rational in their economic decisions, hence not at all the “pure personal upside maximizer” which is the Homo Economicus model.
People sticking to a well-known name such as HP is probably down to the effect of familiarity (at times known as “name recognition”) - maybe one of the biggest irrationalities in human economic behaviour and one of the pathways most commonly exploited by marketing.
And for example, the products that sell the most on amazon are not the best products, they’re the ones that give amazon the biggest advertising budget.