• Jo Miran
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    301 day ago

    X as a brand was worth $0 in 2022.
    Twitter as a brand was worth $5.7 billion in 2022.
    Elon took Twitter to the back of the shed and Old Yeller’d it.

    • @schizo@forum.uncomfortable.business
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      381 day ago

      Or if you prefer to be a lot more cynical, he Old Yeller’d it, but he burned it’s equity to get himself elected Co-President, and is worth like a hundred billion dollars more than he was before he did that.

      So really, it was a Very Wise and bigly Smart business move.

    • @Fredselfish@lemmy.world
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      151 day ago

      Dude he doesn’t care Twitter did exactly what he bought it to do. It can burn to the ground far as he is concerned. He bought himself a president and will be put in charge of the government that reglates his businesses. Dude going make more then he loss on Twitter .

      • @Voroxpete@sh.itjust.works
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        19 hours ago

        “Brand” means the value attached to the name, not the value of the company as a whole. With that being said, yes, Elon massively and hilariously overpaid for Twitter (around 50%-100% over the odds IIRC). He offered an absolutely insane price per share as a stunt to get them to change their hate speech policies, and the Twitter shareholders said “Deal” and took his money. That’s why he sued them to try to get out of going through with the deal; he never actually meant to buy the company in the first place, he just made a really, really stupid attempt at a power move and it blew up in his face.

    • themeatbridge
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      71 day ago

      Which is exactly what the people who gave him the money wanted him to do with it.