Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.
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Threatening to remove verified checkmarks is a risky move given how many ‘Twitter alternative’ services like Threads and Bluesky are cropping up and how willing consumers appear to be to jump ship, with Threads rocketing to 100 million registrations in just five days. That said, it’s not like other efforts to drum up some additional cash, like increasing API pricing, have gone down especially well, either. It’s a bold strategy, Cotton — let’s see if it pays off for him.
I can think of two explanations.
He wants to intentionally run Twitter into the ground and destroy it. Probably because people were mean to him on it or something
He’s completely lost his mind and is just being stupid.
Hanlons Razor makes me think it’s 2
For the first one, just shutting it down would have been enough.
Right now he’d have plausible deniability for his debtors
Could be both. He wants to destroy it AND he’s an idiot.