Might be a local thing, but in the US I feel like all the similar radio stations go on commercial break all at the same time. Is this just an iheartradio monopoly thing or is it some odd coincidence due to standard ad deals?
Might be a local thing, but in the US I feel like all the similar radio stations go on commercial break all at the same time. Is this just an iheartradio monopoly thing or is it some odd coincidence due to standard ad deals?
A buddy had an idea for 2 radio stations that were 30 minutes of the same music and 30 minutes of ads, but flipping the times.
Problem with that is that you need advertisers to buy into that idea too… And I don’t think anyone’s gonna say “ah yeah for sure they’ll listen to my ad” if it’s in a 30 min block.