Might be a local thing, but in the US I feel like all the similar radio stations go on commercial break all at the same time. Is this just an iheartradio monopoly thing or is it some odd coincidence due to standard ad deals?
Might be a local thing, but in the US I feel like all the similar radio stations go on commercial break all at the same time. Is this just an iheartradio monopoly thing or is it some odd coincidence due to standard ad deals?
All stations, TV and radio, get huge amounts of money from advertising. So they maximize commercial time to maximize revenue. Hence all stations go to commercial breaks around the same time. It’s a formula. If you look at TV shows from the mid 80’s and early 90’s, you’ll see 2 commercial breaks per half hour. Now you see 3 breaks per half hour and about every 7 minutes during hour-long shows. These same rules apply to radio, however they don’t really have “shows” anymore. Just hour long segments interrupted by ads about every 3 songs.
And the songs are edited to be between 3 and 5 minutes long so it all averages out the same.